In case you hadn’t noticed every now and again you will see ten businesses in your area convenintly placed at the top of your search results by Google. Sometimes they are helpful, and other times not so much. Like seraching for “carribean beaches”, and getting businesses located on “Carrabean St.” as your top results.

But this brings me to my point. Everyone is so crazy about the right keywords for ones website that if  they maybe took a step back there can be a killing made by going after local search terms. For example, if you are a painting company why not invest the time to see which cities in your area have the highest search activity, and the create pages that focus on those areas – fully optimized of course.

It could be a lot smarter than going after broader search terms where you’ll find the bigger fish swimming.

Here is an interesting case study that can break this down for you even better.

http://www.seobook.com/local-seo-case-study

Until then give local SEO some thought it just could pay off for you.

Atlanta Website Design Advice, google, page optimization